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Knowing what you want in the end, but not knowing how to express it, without seeing and experiencing it in some form first.. |
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Intelligent Horizons, Inc.
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[July 4, 2005] Janet Eden-Harris, CMO, Information Resources, Inc., "The impact of the baby boomer generation has literally transformed the industry. Now their followers, the echo boomers, are going to have a similar effect." Brand Week, June 8, 2005. A study published by Information Resources, Inc., Echo Boom Young Adults: the next growth wave, suggests that the consumer packaged goods industry should focus on the 75 million echo boomer generation, now 10 to 27 years old. [July 4, 2005] Ron Larson, former market researcher for Kellogg's, and now a food-marketing faculty member at Western Michigan University, "If other competitor's products are kind of 'on' and yours aren't quite clicking, that causes some problems. But if you've got some good products in the pipeline--which Kellogg's had and now has gotten out--I think that's helped them a lot too." San Diego Union Tribune, April 7, 2005. Carlos Guiterrez, CEO since 1999, has narrowed Kellogg's primary focus to cereal and wholesome snacks, reduced the company's debt, and given new life to brands like Special K.
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