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Open your minds to innovation--not only for yourself, but for humanity .. |
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product development |
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Intelligent Horizons, Inc.
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[July 4, 2005] Mette Rehnstrom, product group manager at Arla Foods, Sweden, "Innovation means new packages for new consumption occasions, and more convenient packages for healthful products." Arla Foods offers its Yoggi® yogurt line in the one-quart Tetra Top carton bottle. Part of what makes Tetra Top unique and cost efficient is the combination of a carton body with an injection-molded plastic top, which is created, sterilized, filled and sealed within a single filling machine. There is no bottle making or bottle storage. Carton board is a renewable resource. “Consumers reacted very positively to the launch. In fact, in a test right after its introduction, 75% of consumers surveyed said that the Tetra Top was more attractive, less messy and more convenient,” says Mette Rehnstrom, “And even better, 16% said they would increase their consumption of Yoggi due to the package." . Anna Karin Nilsson, product chief for the Verum brand chose Tetra Top as the package for the Verum Drickyoghurt range “because consumer tests indicate that Tetra Top is very well accepted and also viewed as a convenient package for on-the-go dairy products. It is also a flexible solution since we can produce different sizes on the same machine,” Nilsson adds. Web site: www.dairyfoods.com , Dairy Foods Magazine, November 24, 2004.
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