Marketing | Intelligent Horizons, Inc.

[July 4, 2005] Leslie Andrews, Director of Marketing & Consumer Affairs, The Bailey Company, franchisers of Arby's in Colorado and three other states. "We're excited to offer our customers the benefit of this new technology. We anticipate many benefits to our customers, including increasing the speed of service we provide at all our Colorado Arby's locations." Press Release, JP Morgan Chase & Co., June 8, 2005.

To use the new credit cards with blink, card members simply hold their card near a point-of-sale terminal at checkout. There is no need to swipe their card or hand it to a store employee. The terminal will quickly emit a tone and light up to signal payment confirmation.

Marketing VOC -- marketing activities to meet target needs