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Giving your time and effort to support yourself and your team, in order to establish a strong brand and succeed in the marketplace . .

 

Intelligent Horizons, Inc.

smart,
strategic,
marketing
solutions..

1523 Horseshoe Trail
Chester Springs,
Pennsylvania 19425
(610) 827-1233

 

Goals and Challenges

• provide market insights in support of the achievement of business goals
• provide actionable data and insights for strategic and tactical planning
• support and enhance marketing strategies and plans
• identify and research problems, opportunities and issues
• identify competitive advantages and/or disadvantages in existing and potential markets
• design, manage and coordinate an appropriate research solutions structure, incorporating best practice models and world class vendor support
• coordinate multiple research and analysis projects in support of internal clients
• champion voice of the customer qualitative and quantitative research activities directly and/or through subordinate managers
• prepare research project guidelines, determine research needs and help develop surveys to meet research needs
• collaborate with research vendors and ensure that projects are executed in a timely manner and desired objectives met

• working with others in a way that builds consensus and commitment to decisions, prioritization, resources and project plans
• communicating market research findings and recommendations that may conflict with current thinking or practices
• commissioning qualitative studies to gain a deeper understanding about results from a quantitative study
• serving internal clients more effectively by providing more innovative ideas and creative solutions
• improving techniques and tools around the research process
• understanding business requests and determining how best to provide the requested information
• making bold decisions that are actively supported
• building a high performance team and keeping it energized
• managing multiple projects in a time sensitive environment, and consistently meeting project objectives
• effectively communicating, supporting and promoting relationships with clients and vendors
• balancing work activities in order to achieve personal and business goals
• continually providing fresh perspectives from current providers

• implement winning marketing strategies
• develop new company marketing programs
• manage assessments of existing and potential markets
• align product development activities and marketing activities with customer knowledge about desired outcomes
• outline product launch and promotional activities
• coordinate multiple channel programs
• manage marketing activities directly and/or through subordinate managers

• ensuring that strategies are “winners” in the marketplace
• communicating market research findings and recommendations that may conflict with current practices
• commissioning qualitative studies to investigate gaps or anomalies in market knowledge
• targeting the right customer segments and promoting the benefits, features, and experiences
• preparing and engaging internal stakeholders and intermediary customers for product launch and promotion activities
• facing recurring problems that require collaborative efforts to fix
• positioning brands with confidence and making bold decisions that are actively supported
• building a high performance team and keeping it energized
• incorporating creativity tools and techniques to build an innovative workplace

• identify new markets for existing products and new products
• develop and maintain a strong product vision and advocacy for the customers
• demonstrate in-depth knowledge of business area and serve as a resource for others
• assist product teams and maximize the effectiveness of the product definition process, market research activities, user interface assessments, competitive evaluations, and technical developments
• ensure compliance with regulatory requirements
• ensure that the solution that is delivered accurately reflects the business needs
• assist the project manager in managing dependencies required to complete the project
• assist with the identification and selection of technology and business partners and manage the life-cycle of those partnerships

• balance business and customer requirements
• act as the central resource for product requirement modifications and issues
• extract business requirements from business owners
• proactively identify risks to project development and schedule and resolve issues
• ability to rapidly learn and adapt to new technology
• develop protoypes and/or computer simulations of products and concepts in which users can provide feedback
• effectively communicate long range assessments of costs, product life-cycle, and external factors impacting current thinking

• create a marketing strategy and implement throughout the organization
• energize the organization around the strategy and communicate a vision for success
• identify new programs, new markets, and new business opportunities
• monitor market trends, regulatory drivers, competitive strengths and weaknesses, consumer purchasing behaviors, and market growth predictions
• develop strong collaborative relationships with internal and external customers to secure important strategic information to drive business growth
• identify areas in need of improvement and communicate with the appropriate managers
• communicate a thorough understanding of business strategies, brand positioning, corporate identify, and market priorities

• making decisions that each member actively supports
• ensuring that strategies are “winners” in the marketplace
• facing recurring problems that require collaborative efforts to fix
• dealing with problems caused by miscommunications
• empowering teams to take on more frontline decision making responsibility
• increasing the number of innovative ideas that address specific customer issues
• opening up new markets
• predicting customer behavior
• identifying and qualifying candidates for acquisition
• building stronger relationships with prospects at important points of contact
• increasing customer segment awareness across the organization